R-Studio and Tableau

Course of Study: Marketing Analytics

Start date: 9/2021

End date: 12/2021

Throughout the semester, our team completed several case study projects. We used various tools for generating marketing insights from empirical data in segmentation, targeting and positioning, satisfaction management, customer lifetime analysis, and product and price decisions using conjoint analysis. We did so using Excel, R, and Tableau to solve actual business situations. After analyzing the data, we had to present our data model, results, and case study recommendations to our professor and classmates.