Revolutionizing the Social Media Presence of Bryant University's Graduate School of Business

Throughout the spring semester of 2021, I was randomly assigned to a group within my Digital Marketing class. During the semester my group members and I completed six group assignments that would contribute to components of our final social media playbook. A social media playbook outlines one consistent set of guidelines your marketing team can follow to ensure you execute your social media strategy effectively and achieve your goals.

The final playbook presentation is included below in this post. The portions of the project that I contributed to are the competitor analysis, landing webpage where prospective students will be brought to from the influencer and Facebook advertisements, the consideration stage, software and app suggestions, and the social media policy.