Marketing Capstone Project

Start date: February 2022

End date: May 2022

My group learned about all aspects of business by managing a simulated business. The Marketplace scenario follows the lifecycle of a new product and new business. Business decisions are introduced as they become relevant in the company's evolution.

We had frequent executive briefing meetings to present our sales analysis of previous quarters, recent decisions, and updates to our professor.

The competition was heating up, and we wanted to grow our company, and we needed investors to fund new upgrades in innovative product features, manufacturing capacities, and web development.

My team and I then created a business plan presentation highlighting why investing in our firm is a good idea. Then we were given 20 minutes to present our business plan to a group of investors, and they accepted. So our team received Giving 1 million for 10% equity.