Gotta Have Sole Fundraiser Marketing Campaign

What is Gotta Have Sole?

For the entire month of April, Bryant Fashion Forum partnered with Gotta Have Sole, a non-profit organization which provides homeless youth with brand new shoes to help them feel confident, comfortable, and special. Over its 11 year history, Gotta Have Sole has donated new footwear to over 104,000 children across the country.

How We Helped

To help, The Bryant Fashion Forum created a virtual raffle where all tickets money earned was given to the Gotta Have Sole organization. This raffle included two final prizes provided by Fashion Forum: a 1st Place prize of a $100 gift card and a 2nd Place prize of a $50 gift card, both to Footlocker shoe stores.

At the end of April, the raffle winners were drawn live on the Bryant Fashion Forum's Instagram page: @bryantfashion. Our organization raised over $300.

Here are posts I made on the Instagram story everyday within the last 10 days of the raffle being available to raise awareness.